Founder-Led Since 1997 You work directly with Tony Paris, the founder of AppWT — same person from quote to launch. No sales reps. No account managers.

About Our Conversion Tracking Services

Delivered by AppWT Web & AI Solutions — Michigan's trusted web & AI agency since 1997.

Who We Are

AppWT Web & AI Solutions (AppWT LLC) is a family-owned, BBB A+ accredited technology company based in Livonia, Michigan. Founded in 1997, we have been delivering premium web design, custom software, and digital marketing solutions for 29 years.

Led by Tony Paris, our team combines decades of engineering expertise with cutting-edge AI capabilities. We have built, hosted and managed 600+ websites for businesses across Michigan and beyond.

Our Conversion Tracking Expertise

Conversion tracking connects advertising spend to revenue outcomes. AppWT implements tracking pixels for Google Ads, Facebook Ads, LinkedIn Ads, and other platforms ensuring accurate attribution. We configure server-side tracking that survives browser privacy changes, set up enhanced conversions using first-party data, and implement cross-domain tracking for complex user journeys. Tracking includes micro-conversions like downloads and form submissions plus macro-conversions like purchases and qualified leads. We validate tracking accuracy, troubleshoot discrepancies, and ensure data flows correctly into analytics platforms. Lansing advertisers optimize campaigns based on actual ROI instead of proxy metrics after tracking reveals which ads, keywords, and audiences generate customers profitably.

Our Approach

AppWT implements accurate conversion tracking across all advertising platforms. You optimize campaigns for revenue instead of engagement metrics that do not pay bills.

Why Choose AppWT

29 Years of Excellence

Family-owned since 1997. We have seen every trend come and go and know what actually works.

BBB A+ Accredited

Verified trust. 112+ five-star reviews across Google, Clutch, and Yelp.

Transparent Pricing

Under promise, over deliver. No hidden fees, no surprises. What you see is what you get.

Michigan-Based Team

Proudly headquartered in Livonia. We serve Michigan businesses and clients worldwide.

Ready to Work Together?

Schedule a free consultation to discuss your conversion tracking needs.

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